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ng14ZCC Celebrati
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                                                                                                                 ber 2014
                                                                                           er                        Years  Decem

                                                                                                                    2000 -

Taking up a

new challenge

Ronnie Screwvala’s vision and business acumen are enough to make him an extraordinary figure,
but what secures him a place among pantheons of modern India’s greatest sons is his humaneness.

ARonnie Screwvala production comes          corporatization of the media industry          single-minded focus of empowering Rural
      with its own stamp of quality. His    and the marketing of cutting-edge new          India and believe in an all round degree
intrinsic vision and business acumen have   cinema.                                        of development. At the end of a two
catapulted him onto centre stage and                                                       year assessment and research effort he
deservedly so.                              His first hit was Rang De Basanti in           shortlisted five trusts aimed at impacting
                                            2006. Since then, UTV Software notched         rural life and made them a reality.
Known for his gracious and giving nature,   up a string of hits — Raajneeti, Paan
Ronnie has ably contributed to India's      Singh Tomar, Chennai Express. Ronnie           “We will touch the lives of a million people
rise in the media and entertainment         helped redefine Bollywood by setting           over a period of 5-7 years. We are running
industry. He has managed to achieve         up professionally managed, studio-style        86 programmes, including teaching
these successes by introducing new          operations, with the help of Disney. His       English and computers. We aim to set up
concepts and initiatives, aspiring to a     pivotal role in the expansion of the Indian    200 libraries in villages and provide tap
more professional approach towards the      media scape has been recognised globally.      water everywhere we go. The foundation
industry and injecting a much-needed        Ronnie expanded UTV’s interests to             has invested Rs. 50 crore in these social
vibrancy and supporting the pursuit of      encompass gaming and the interactive           programmes, and intends to plough in
excellence. His constant desire to go a     arena and established the digital              Rs. 700 crore over seven years, with 50 per
mile further has underscored the fact that  entertainment arm of UTV interactive in        cent coming from his family trusts,” says
Ronnie is more than an entrepreneur;        2008. Today, he stands tall, having earned     Ronnie.
blessed with a sturdy bent of mind and      so much success in the entertainment
passion for sharing his vision with the     industry.                                      Currently he is weighing different options
world, Ronnie is naturally innovative and                                                  to bringing to life his visionary ventures
constantly striving for a fresh dimension   He sold UTV to Walt Disney and moved           and has set up a few ground rules for
to the creative arts.                       out at the end of 2013. He is now venturing    himself - spending half the time in
                                            into totally different areas. The biggest      business and half in pro bono service.
Born in 1956, Ronnie was raised in          challenge is how best to use his 15 years of   Ronnie’s thinking is far ahead of his peers
Mumbai, an intellectual and cultural        learning and experience that he gained as      but still being in his prime he will be
centre for many Indians. The liberal        a media entrepreneur. Ronnie thinks big        able to make his second innings just as
education he received fuelled in him a      and he thinks global.                          passionate and fruitful as his first.
lifelong admiration for academics and a
love for reading. But those passions soon   Another important observation he makes         The 56 year old media and entertainment
took a backseat to what he recognised as    and what motivates him is that for India       tycoon was rated by Fortune as one of
his true calling. Entertaining the world    to climb out of the crevice of poverty for     Asia’s 25 most powerful persons and by
and bringing to a wide range of people a    which it’s finest minds will have to invest    Esquire amongst the 75 most influential
viable and intelligent option. Combining    in its upliftment. This is where his sense of  people of the 21st century. He was termed
his desire to provide good content with     charity is given ample opportunity. With       the Jack Warner of India by Newsweek,
a business acumen that was second to        this belief, a huge part of his assets are     but the benediction he treasures most
none he pioneered India’s first cable TV    devoted to social development initiatives.     comes from the sons of the soil for whom
in 1981. He founded UTV in 1990 which       He is not your clinical cheque giver but       he has opened so many doors and sought
has maintained its premier position and     likes to invest in the human spirit and the    nothing in return.
is today one of India’s largest media and   human endeavour to strive, to seek and
entertainment conglomerates.                not to yield.                                  For Ronnie the words of the song resonate;
                                                                                           he ain’t heavy, he is my brother.
In 2005, Ronnie took UTV public. With       He and his wife Zarina, have set up the
his innate ability to merge creativity and  Swades Foundation (SHARE: Society to
commerce he has been credited with the      Heal Aid Restore and Educate) with a

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