Page 15 - Synergy see page 60
P. 15
ng14ZCC Celebrati
Decemb
W
ber 2014
er Years Decem
2000 -
In the 1980s and early 1990s, Dubai took
a strategic decision to emerge as a major
international-quality tourism destination.
Investments in tourism infrastructure
have paid off handsomely.
Dubai is now a modern city that boasts
unmatchable hotels, remarkable architecture
and world-class entertainment and sporting
events. The beautiful Burj Al Arab hotel
presiding over the coastline of Jumeirah
beach is the world’s only hotel with a
seven star rating. The Burj Khalifa is
today the tallest tower in the world. The
dancing fountains are the world’s tallest
fountains and Dubai Mall and other
structures remind us of the commercial
confidence in a city which is expanding at
a remarkable rate. Dubai also hosts major
international sporting events.
The emirate has several shopping malls
such as Deira City Centre, BurJuman, Mall
of the Emirates, Dubai Mall, Ibn Battuta
Mall. The sprawling expanse of the malls,
the innovative architecture, the designer
boutiques, top brands, vast product range
allow visitors the option of passing an
entire day within the premises of a single
shopping complex. A visit to the Souk,
alive with noise, crowds and atmosphere,
is a memorable experience.
Gold, the traditional wealth standard
of the east, is another of the city’s best-
buys. For centuries Dubai’s gold trade has
flourished. The Gold Souk in Deira is a
tribute to the metal’s eternal attraction.
Annual entertainment events such as the
Dubai Shopping Festival (DSF) and Dubai
Summer Surprises (DSS) attract over 4
million visitors from across the region
The diversity of cuisine in Dubai is a
reflection of the cosmopolitan nature of
the society.
Dubai being positioned midway between Levant to Indian Sub continent and from Dubai has a well established network
Europe and the Far-East is at the hub the newly emerging states of the CIS to of print, radio, television and electronic
not only of the wealthy Middle East but Africa. media which service the city. Additionally,
a much great market that stretches from several local network television channels
provide programming in English, Arabic
and South Asian languages.
December, 2014 SynergyZ 15
